HUSH PUPPIES
Hush Puppies were introduced to the industry at the National Shoe Fair in Chicago in October 1957. Reaction was immediate and overwhelming. Retailers flocked to the booth, intrigued by the casual lifestyle positioning, innovative styling, brushed suede uppers and lightweight crepe soles. By mid-1959 the company had produced its first million pairs and by 1963 one-in-ten adults in the United States owned a pair of Hush Puppies. Hush Puppies helped the world relax. Hush Puppies made “worryfree” a benchmark of its shoes and its brand attitude. In the 1980’s, Hush Puppies combined “computer modeling, biomechanical design and state of the art shoe crafting” to introduce the Hush Puppies “Body Shoe®” and ushered in the walking shoe era. With dual-density soles and “memory foam” insoles, they “fit like your footprint in the sand.” Hush Puppies again helped “make walking easier” in 1990 with the introduction of Bounce® technology. Working with the Michigan State University Biomechanics Evalua
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